Digital & Content
Select digital marketing portfolio showcasing a range of Creative Direction, Production, and Design for websites, microsites, hi-fi and lo-fi brand shoots/films, social media content and more
Rolls-Royce x Netjets, An Aspen Travel Story
Role: Storyboard development, model sourcing, wardrobe curation, location procurement, creative direction at Interluxe Group
Objective: Photo and video content, announcing the Rolls-Royce and Netjets partnership across various digital channels
Outcome:
Organic Instagram Stories on Global Channel
North America led paid media FB/IG carousels for high-value target audience
North America Organic FB
Co-branded film with Rolls-Royce and Netjets
Co-branded landing page content on RRMC Global site
Maserati Grecale Launch
Role: Creative Direction, production, talent curation at Interluxe Group
Outcome: Localized launch of the Maserati Grecale, UGC-generating experiential activation, partner media content, branded giveaways, 30,000+ impressions between digital and physical
Rolls-Royce Black Badge Microsite
Role: creative concepting, wireframe development, content curation, copywriting || as Creative Director at Interluxe Group
Outcome: an exclusive digital microsite, featuring behind-the-scenes stories and invite-only partner experiences that embody the daring Black Badge lifestyle
Better Back Nine Foundation Branding & Content Shoot
Role: Brand Designer & Creative Director (Content)
Outcome: custom logo, logomark, brand guidelines, photo and video content for marketing a golf-centered non-profit serving SOF Veterans
Dahr Interior Website & Brand Content Shoot
Role: independent marketing consultant, creative director (photo, art and copy), copywriter and web designer
Outcome: new website and brand photos, back-end Honeybook user experience flow, social media content